Agent-to-agent referrals remain the workhorses of the real estate business. Agents rely on them for a substantial portion of their sales each year, and also periodically depend
on various networks for referring clients out to other agents.
We surveyed over 1,800 agents for our second annual report on the referral economy. This year, we added more detailed questions around which referral networks respondents are using and whether they have a referral resource within their brokerage. And we dug a bit more into how agents view referrals versus leads and the difference between the two.
Get our second annual report, "The Agent-to-Agent Referral Economy 2018" for a full look.