In the last 15 years, the real estate industry had been obsessed with one word: Leads.
That’s great. Who doesn’t like a good lead? But this obsession has taken our eye off other ways to grow a real estate business. The ways that mattered most before we talked about portals, apps and algorithms - and still matter most today - like working your sphere of influence, and leveraging a personal database.
Online leads are a numbers game. The cost to play is high. The experience - for consumers and agents alike - is chaotic and impersonal. It’s no wonder agents hate most leads, and buyers and sellers don’t want to be them.
Our approach? Connect serious buyers and sellers to top quality agents using a team of trained people empowered with cutting edge data science.
Help agents focus their time and energy on what they do best, by filtering, qualifying, and referring their leads with minimum effort and maximum confidence. Consumers win because they’re treated like people, not leads. Agents win because they can grow their business in a tried and true way we’ve improved upon.
It’s more than leads. It’s a great real estate experience.