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As a real estate agent, you know building relationships with your community, family, friends and former clients is one of the best ways to expand your business. So what do you do when you move out of an area you’ve been living in and servicing for years? Relocating your business can seem daunting, which is why we’ve put together a few tips to help you hit the ground running in your new city.

Use your current network. Before you move, make a list of your current network of clients, family and friends and get in touch with them. Not only will this give you the opportunity to let them know about your upcoming move, but you can also ask if they know anyone in the new area where you are moving. A simple phone call to an old client can help you spread the word and make new connections. Don’t forget to keep in touch with them! Although you may be focused on attracting new clients, keeping in touch and continuing to market to your former clients may prove to be one of the best ways to meet new customers.

Update your online presence. Early on, make sure to update your website and social media channels with information about your new city so others are aware that you have moved. Blogging or posting on social media about relevant topics in your new area such as local housing trends is a good way to learn about the area while spreading awareness online. Crowdsourcing local information and tips on social media such as asking your Twitter followers what the best parks or cafes are in your new town is another great way to learn and engage with locals online.

Get to know your new city. Once you’ve moved, it’s time to explore and educate yourself on the area. Touring different neighborhoods and properties with other agents from your brokerage, eating at local restaurants, and visiting notable landmarks are easy ways to familiarize yourself with your new locale and learn information that may be useful when working with clients. If you have time, research local contractors, lenders, appraisers, etc. Making those connections and having your “go-to handy man” will be invaluable when working with buyers or sellers. In addition, attending local professional networking events or getting involved with different organizations (e.g., civic clubs, chamber of commerce events) are also fun ways to meet potential clients and feel a part of your new community.

Get back to basics. Even if you’ve been in the real estate industry for several years, it may help to get back to the basics and implement old strategies (e.g., cold calling, floor time) that helped launch your business in the beginning. Hosting open houses or offering to host one for another agent in your office is a simple way to meet people, network with other agents and gather contact information and leads. Consider passing out your business cards at local businesses you frequently visit such as your dentist’s office, coffee shop or dry cleaners. You never know when they or one of their customers may be looking for a great real estate agent.

Establishing yourself in a new city may feel overwhelming and challenging, but it doesn’t have to be. Make sure to pace yourself, set expectations, be patient and remember, you once started your business from scratch in your old city – you can do it again.

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