We’ve been talking a lot about Snapchat lately and how it can help you be more successful. Hopefully you’ve caught our previous two blog posts, “6 Reasons Agents Should Join the Snapchat Phenomenon” and “Snapchat 101 – Part 2: Get started in 3 easy steps.” In our final Snapchat blog, we’re sharing tips on how to incorporate the real-time, photo app into your business.
Tell real-time stories. Real estate is all about telling a story, and Snapchat allows users to do just that. Potential buyers don’t just want to see the house for sale — they want to envision their lives there, and see the quaint coffee shop just around the corner, the charming neighborhood they’ll get to be a part of, and the middle school that is just a quick drive down the road. Think of fun ways you can tell a story beyond the home, such as reviewing a local restaurant or taking a walk through a nearby park. With Snapchat, all you need is your smartphone to show that you are the neighborhood expert.
Hold client attention. Snapchat offers a great way for you to maintain client engagement and keep you top of mind. If you’re house hunting for your buyers, you could send them videos and pictures of the homes you are touring while highlighting key features they are looking for. They can quickly send you a direct message for more information if they see one they like. If you’re listing your client’s home, send them pictures of you hosting the open house or putting together the paperwork for the closing. It will show them that you are tech savvy, working hard, and easy to reach if needed. Once you close a deal, ask your clients if you can record a quick testimonial video for you to share with your followers.
Get creative with custom geofilters. Snapchat geofilters have become a popular way for businesses to build brand recognition. Anyone can create a custom filter with their logo and target Snapchat users at a specific location or event. Social media guru, Gary Vaynerchuk, shared a creative example of how an agent in Soho could buy filters on top of the hottest restaurants in the neighborhood. He explains, “For the cool, affluent 36-year old who can afford a 3-million-dollar apartment in Soho, a real estate agent who is smart enough to create a filter on Snapchat is exactly the person who is going to win that business.” We recently experimented with our own custom geofilter when our VP of Marketing, Lisa Fettner, spoke at the AFIRE conference in Arizona. We created a custom ReferralExchange Snapchat filter that reflected both the conference and location. Check it out here.
We hope you found our Snapchat tips useful. Don’t forget to add ReferralExchange on Snapchat here for exclusive pictures and videos!